Social Media

Problem Based Learning (PBL). Trigger 8.

Social Media 

Problem: How to benefit form social media?

Learning Objectives:

1. Social media channels?

How can we define social media and social media channel?

 What social media channels, platforms, tools do we have?

 What is important for selection? How to differentiate the ones for B2B? B2C?

2. Social media strategies?

·      How to implement social media strategy (plan) in the organisation? Which elements to focus on?

·      How to define/categorize target groups?

·      What we can achieve using social media?

·      Examples    

3. Measurement of social media ?

·      Is there any way to measure the importance of social media today?

·      How to measure the ROI of your social media marketing? Which variables can be controlled?

  Social Media- Internet-based software and interfaces that allow individuals to interact with one another, exchanging details about their lives such as biographical data, professional information, personal photos and up-to-the-minute thoughts.

Social media originated as strictly a personal tool that people used to interact with friends and family but were later adopted by businesses that wanted to take advantage of a popular new communication method to reach out to customers

  Social Media Channels: http://ymarketingmatters.com/which-social-media-channels-should-i-use-for-my-business/

• Social Bookmarking
• Social News
• Social Networking

http://www.wix.com/blog/2014/03/social-networks-to-promote-your-business/

 Successful Social Media Campaign: WestJet Christmas Miracle:real-time giving: https://www.youtube.com/watch?v=zIEIvi2MuEk

 Social media tools and their selection: http://www.entrepreneur.com/article/239538

Social Media Strategy: Article "Why Most Social Media Strategies Fail?" "Establishing a social media strategy is more than just posting an update informing people that a new product or service is on sale. It’s more than just sharing a piece of relevant information. A social media strategy is a success when you are able to engage and interact with your target audience."

 Social media strategy should:

• Comply with company's values (e.g. when using content marketing-provide content relevant to the company's core values)
• Be consistent (identify how often and when should you post information)
• Using the right social media outlet
• Different content
• lLack of monitoring and measuring (What kind of response you get from your audience, if any? Does what you post intrigue your audience?.. )

Measuring ROI: "The best way to discover this information is through the use of tools like HootSuite, Klout, Social Mention, Twitter Analytics, Facebook Insights or Keyhole. Not only will these tools measure your social media success, but they will also increase your ROI. "

  Target audience: Use http://www.socialbro.com https://www.hashtags.org

"To make sure that you remain consistent, try using a tool that schedules and hosts all of your accounts in one place, like HootSuite, Buffer, or SproutSocial. I personally like Buffer.  And it wouldn’t hurt to create an editorial calendar, which you can do on a program like Excel. An editorial calendar keeps you organized and directed since it contains a deadline, target keywords, the format of the content, call to action, and status. And it has the ability to double your ROI."

Resources: http://www.investopedia.com/terms/s/social-media.asp#ixzz3WdFsJWMr

http://www.forbes.com/sites/johnrampton/2014/04/22/why-most-social-media-strategies-fail/

http://www.cio.com/article/2369784/social-media/155992-14-Must-See-Social-Media-Marketing-Success-Stories.html